On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

Welcome to On This Day A living archive of the posters, people, and stories of the psychedelic era — start here. Read the welcome →
July 5
Poster
Series
Bill Graham
Venue
Fillmore West
San Francisco
Date
July 5, 1968
Nickname
The Fillmore West opens

The Fillmore West opens

On July 5, 1968, Bill Graham opened the Fillmore West with the Paul Butterfield Blues Band, Ten Years After, and a third act advertised as "Truth," in the former Carousel Ballroom at the corner of Market and South Van Ness. It was the birth of the room that would define the San Francisco concert experience for the next three years -- Graham's flagship, the West Coast counterpart to his Fillmore East in New York. The…

Read the full story →

Were You There?

Do you have memories of this show? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.