On This Day in Art Rock History

A DAILY CHRONICLE

SAN FRANCISCO · THE PSYCHEDELIC ERA · 1960s

Welcome to On This Day A living archive of the posters, people, and stories of the psychedelic era — start here. Read the welcome →
June 29
FD-68

FD-68 · Victor Moscoso

Catalog Number
FD-68
Series
Family Dog
Venue
Avalon Ballroom
San Francisco
Date
June 29, 1967
Artists
Nickname
Moscoso's Avalon Run
Performers
Quicksilver Messenger Service
Mount Rushmore
Mance Lipscomb

Moscoso's Avalon Run

Victor Moscoso's FD-68 is one of the posters that made the Avalon Ballroom look like the Avalon Ballroom - vibrating complementary colors, lettering you have to lean into to read, a piece now held in the permanent collections of both the Museum of Modern Art and the Fine Arts Museums of San Francisco. It advertised a four-night Family Dog run, Thursday June 29 through Sunday July 2, 1967, and like a lot of Moscoso's…

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Were You There?

Do you have memories of this show, or an original FD-68 poster? On This Day in Art Rock History celebrates the people who lived through the psychedelic era. Your stories and collections matter to this archive.